This is the full text of the speech given by Brian Dyson, former CEO of Coca-Cola Enterprises, at Georgia Tech’s 172nd commencement on September 6, 1991, as reported in the Georgia Tech Whistle faculty newspaper. See my previous post to learn how I tracked this down.
Coca-Cola CEO’s Secret Formula For Success: Vision, Confidence And Luck
(Brian G. Dyson. president and chief executive officer of Coca-Cola Enterprises Inc. was the featured speaker at Georgia Tech’s 172nd commencement on Sept. 6.)
I think the ingredients for success, or as we would say at Coca-Cola. “the secret formula,” is a combination of three things: vision, knowing what you want to be when you grow up; confidence, knowing who you are; and luck, or what I would call being in the right place at the right time.
With those three ingredients and your Georgia Tech diploma, you have the formula for success. You have a first class education from a world class university, and I really congratulate you all on your achievement.