February 16, 2008

There were 3 posts published on February 16, 2008 (this is page 1 of 1).

Craigslist ad proves very popular!

Wow, am I ever glad I decided to track the Craigslist ad for our house! In 12 hours of tracking, Craigslist viewers have clicked the ad 101 times!

On a related note, the clickthrough percentage to GreatRaleighHome.Com has fallen considerably from the 40% I reported earlier but that doesn’t worry me. When I reported the 40% rate, the ad had rolled off the front page and thus was typically found only through a specific search. Being on the front page attracts more viewers who are just window shopping. Or, they’re just lazy and clicked it mindlessly, there is that.
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Sleep report

I am fascinated with the details on how I sleep. I can directly observe almost all other aspects of my health but sleep is one thing I must rely on others to understand. After waking myself with grinding jaws, I gave a call to Dr. Garside Friday to get some sort of treatment going for my poor sleeping. I spoke with his nurse and asked to see the sleep report myself. After all, I paid handsomely to have it produced, right?
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Secrets of selling, lesson 1: tracking your ad

Last night I got smart and put an html IMG tag in my Craigslist ad for the house. Now anytime anyone views the ad, they pull a 35-byte GIF image from my webserver. I can then track how effective the ad is.

After setting up my tracking at 9:30 last night, five people clicked on the Craigslist ad. Out of those, two of them went on to view the home at the GreatRaleighHome.Com website. A forty-percent clickthrough rate is awesome!