Sponsored content takes over local media website

Full of fake news! Click to see the reassembled full page, scaled down for your bandwidth’s pleasure.

Got an email yesterday from Google, saying it was time to renew my Google Adsense account. I took Google ads off my page so long ago that I forgot all about them. Fortunately, my blog is a labor of love and expenses run around $20/month. It’s not exactly a high-volume website like the websites of the local media.

I looked up a story today on the website of WRAL, a local television station. It was a story on a robbery and was a bit short on facts. Looking for more information, I began scrolling the page.

And scrolling … and scrolling … and scrolling.

The page went on and on, but it wasn’t more news stories; it was that dreaded garbage known as “sponsored content.” These are paid advertisements that masquerade as news stories, often using lurid, click-baiting headlines. Intermixed with these tabloid-esque stories were occasional links to WRAL’s content.

I got so outraged at the dreck WRAL was serving up to me that I spent over an hour just capturing screenshots of the page and reassembling these shots into the original page. I had to do this because the page was far too lengthy to fit onto one browser screen, crazy as it might sound. So that’s what you see above.
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