I’ve been looking for a good link to describe the so-called Osbourne Effect, named after Adam Osbourne’s famous Osbourne Computer Compoany.
Sadly, there are few, if any, links that Google can conjure up. Even WikiPedia lacks a page on this computer pioneer.
Osbourne, as you may remember, created the first successful portable PC, the Osbourne I. Sales were brisk and Osbourne Computer owned the market. Soon after, Osbourne made the mistake of pre-announcing a newer, faster, better version of the Osbourne I, but failed to deliver. Sales of the Osbourne I dried up completely in the meantime, with potential customers choosing to wait for the better model that never arrived. The company folded and became a footnote in the computer industry (and one not well documented, it seems).
Its a lesson of the dangers of preannouncing products, or instantly obsoleting the ones you’re currently selling. Apple effectively did that with their Intel announcement.
Whoops. Nice move, Steve. Maybe you aren’t such a marketing genius after all.