Google Fiber, noting America’s accelerating cord-cutting trend, today announced that it will not be offering television as part of its Louisville and San Antonio rollouts.
Think about that. A major, next-generation telecommunications provider has chosen to skip the video offerings, acknowledging that its customers just aren’t interested. Says Google:
If you’ve been reading the business news lately, you know that more and more people are moving away from traditional methods of viewing television content. Customers today want to control what, where, when, and how they get content. They want to do it their way, and we want to help them.
For our existing markets with TV as a part of their product offerings, nothing is changing — although more and more of you are choosing Internet-only options from Google Fiber. We’ve seen this over and over again in our Fiber cities.
Last week, I was describing to a friend who was new to Tivo how Tivo changes television. Through the magic of Tivo, MythTV, and similar DVRs, viewers have no use for TV networks anymore. We will watch (or stream) only the show they want and leave the rest. TV networks spend time assembling programming into a “channel” only to have that programming disassembled by Tivo. Eventually viewers will get wise and cut out the network middleman.
The traditional way of watching television is dead.