This is right on the money. Business Insider is proving what I’ve been saying for years about the television business: it must change or die.
Today’s “cord cutters” might be considered the “early adopters” (if there is such a thing when people skip a service) but soon the masses will begin eschewing traditional television and then TV as we know it will collapse.
We still consume some TV content, but we consume it when and where we want it, and we consume it deliberately: In other words, we don’t settle down in front of the TV and watch “what’s on.” And, again with the exception of live sports, we’ve gotten so used to watching shows and series without ads that ads now seem extraordinarily intrusive and annoying. Our kids see TV ads so rarely that they’re actually curious about and confused by them: “What is that? A commercial?”