McClatchy announced that will soon be locking up its content behind a paywall, including the News and Observer’s website:
The company also announced that it would install metered pay walls at its newspaper websites, including NewsObserver.com. It did not disclose specifics of the plan, which will begin later this year, but in general readers will get certain number of page views free each month before being required to pay a subscription.
I’ve never thought paywalls were a good idea. Opinions differ about their effectiveness. Poyntner says 52% of media professionals leave a website when encountering a paywall. Other newspapers’ efforts to establish a paywall resulted in the opposite of their intended effect:
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