More stories of Romney fudging social media

FastCompany recently warned against the temptation of buying fake Twitter followers, pointing to a service called StatusPeople which can ferret out fakes. Says the article:

Do a quick Google search for “Mitt Romney Twitter Followers” and you’ll find dozens of articles discussing how his follower numbers grew suspiciously. Security firm Barracuda Labs created an infographic based on its research breaking down Romney’s newfound Twitter fame, sharing that one in four of Romney’s new Twitter accounts had never sent a single tweet. No matter how the presidential candidate got these new followers, it doesn’t look good from the outside (although his Faker Score is currently sitting pretty at just 12% of 839,719 followers).

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Tony Shin taken to task

It seems that Earle Holland, Ohio State University’s assistant vice president for research communications, also got one of the mysterious Tony Shin Infographics, only Holland didn’t simply post it to his blog unquestioned. Instead, Holland took the time to thoroughly review the infographic, pointing out its numerous errors. [PDF]

Holland writes on his blog:

“Infographics,” first popularized by the coming of the USAToday newspaper, are a quick and easy way of conveying information. Sadly, however, they’re equally useful in simplifying data to the point of misrepresentation. Science as a subject is all too often seen by the public as too complicated to understand. It’s a normal tendency for people to reach out for, and maintain, simpler notions that require less work.
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The real Peter Kim?

Peter Kim

A Google search shows that Peter Kim is a search engine optimization guru. Note his bio on for his soon-to-be-released book:

Peter is currently Chief Strategy Officer of Dachis Group.

He is a leading advisor on social business, working with clients on strategy formulation and driving global industry discourse. Peter has been quoted by media outlets including CNN, CNBC, NPR, The New York Times, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and Dachis Group Social Business Summits.

?Peter was previously an analyst at Forrester Research and head of international marketing operations, e-commerce, and digital marketing at PUMA AG.?? He holds degrees from the Darden School at the University of Virginia and the University of Pennsylvania.
This biography was provided by the author or their representative.

He also has a blog on, as does Response Mine Interactive. I don’t know if this is the same Peter Kim who wrote me but it’s possible.

Update: SEO guru Peter Kim grew up in Atlanta, where Response Mine is located. I don’t know if they’re connected or not, however. I do know that his Twitter page lists his email address as, which is strikingly similar to the address that was on the email I received. I’m leaning towards this being a SEO stunt of some sort.

Update 18 March: Peter Kim, SEO guru, says he’s not behind the infographics.