I’m sorting through the pile of paper which has accumulated on my desk here at home. One pamphlet which crossed my hand was from the cable monopoly …err, the cable company. It is a helpful “consumer guide to cable and home entertainment equipment.”
Reading its explaination of how some TV’s need descramblers to pick up descrambled signals made me realize something (even if I’d figured it out before, I probably forgot it). The days of needing tiers to receive cable programming are LONG since gone.
Tiering is a throwback to the days when descrambling signals was expensive. Back then, all cable signals were analog, and all descramblers were quite crude, compared to the ones of today. Tiers were created to provide a clean way for the cable companies to divide the pay channels from the free ones, thus cutting down on the complications of scrambling. Of course, another way to look at it is that tiers provide a way to hide the good channels from the stuff that’s strictly regulated by local governments: the basic service tier.
I suppose that’s why when Michael Powell insists that the wealth of cable channels provides choice to television viewers, it rings hollow to me. There are more televisions than citizens in our country. While many can afford to pay outlandish fees for “standard tier” cable or satellite dish packages, a large percentage cannot. Where is TV competition for these families?
To get back to my point, today’s technology makes tiering obsolete. New “digital cable” services provide access to far more channels than was once available. Their computer-based set-top boxes could easily provide “a-la-carte” selection of channels. Thus, when you buy a tier just to get ESPN, you don’t have to pad it with a bunch of channels you don’t want.
Tiers are just another way the media companies inflate their worth.