I was wandering through my MT.Net archives and noticed I had linked to a Triangle Business Journal story on the revival of Oculan. The story included this quote, which for some reason I just noticed was a slap in the face to me (hey it’s only been 18 years, right?):
Where Oculan stumbled, said independent analyst Richard Ptak, of Ptak, Noel & Associates in Amherst, N.H., was in the marketing.
“They had a very nice solution and a good strategy, but were never able to communicate why it was a good product,” Ptak said. “A lot of tech entrepreneurs think all they need is a better mousetrap, but nobody buys technology for the sake of technology anymore. They buy it because it’ll solve a problem.”
Well, Mr. Ptak, Oculan did a fantastic job communicating why it was a good product. Not only did it have an outstanding team of sales engineers out pitching it, the damn product sold itself. Your quote about a better mousetrap shows your ignorance.