The Business Now folks came and went without too much disruption in the business day. There were a few times when our fearless marketing leader, Darrek, came out to hush us all, since the noise from people actually working was interfering with the interviews being done in the conference room. But all things considered it wasn’t too bad. The crew seemed nice enough. A few of our stellar resellers came in to say nice things about us. It should be a good story once its done.
I was disappointed that the “B-footage,” the framing shots that will fill in the space around the interviews, was so short. The cameraman shot maybe 10 minutes of footage around the office, mostly of people staring at their monitors while they were filmed from behind. It makes for boring video, to be sure, so I’m guessing not much will be seen in the final edit.
Another interesting thing is that Business Now is shown in all of three markets: NYC, Raleigh, and San Francisco (not to mention nationally on TechTV). While it might get watched in Raleigh (when Andy Griffith isn’t on, naturally), I’m sure it will get lost among the millions of cable channel choices in NYC and SF. So while Darrek was making this out to seem like they were doing us a favor, it could actually be us doing THEM a favor! Still, I’ll hold out judgement until it airs. Then we’ll see if it creates any buzz.
I’m glad its over so that the company can get back to work.