We were discussing how the National Hurricane Center comes up with names for storms. Nobody here knows how names are retired. There isn’t any threshold which earns a Camille or Hugo-size storm retirement. This led to the idea of allowing companies to sponsor storms. Rather than having to come up with scores of names each season, the weather service could sell the naming rights.
Imagine! “Hurricane Home Depot is heading your way. Get all your weather supplies now for a great low price!” Or how about “The State Farm Insurance Storm will strike land tomorrow, spawning Lowes Home Improvement tornadoes and damaging Johnson Roofing winds.”
It could happen.
If a named storm casues at least one human death the name is retired.