I saw this photo in the January edition of National Geographic magazine. It’s from an ad for a popular asthma medication sold by a large pharmeceutical company (I won’t mention names, but it rhymes with “mirk”).
Note the activity the models are apparently undertaking. Note the large boulders in the river. Notce the lack of helmets on those pretty model noggins…
If this drug can make me this stupid, I don’t want any!