I read a press release today where the CEO was talking about taking his company “to the next level.” I think the phrase is easily in the Top Ten Most Overused Phrases list.
There is no such thing as the “next level.” It implies some sort of finite boundary between where something is and where something could be. Truth is, there is no magic word which can teleport something to “the next level.” People, companies, and things get to this so-called next level through one thing and one thing only: work. They WORK to get there.
Those silly words serve to distract the focus from the work that is needed to actually get some place. It reinforces that ficticious, invisible barrier blocking a goal.
I’d love to see it disappear entirely from business vernacular (and take “touch base” with it).
It reinforces that ficticious, invisible barrier blocking a goal.
The barrier is the thickness of the suit’s skull.
…is with SYNERGY!
I think if you’re able to seamlessly think outside of the box, then you can all be on the same page and get out of that holding pattern that keeps so many mission critical tasks from becoming islands of automation. Basically.
The only true way to take things to the next level is to make sure that you stay on the critical path while leveraging your resources to make value-added contributions while keeping the big picture in mind. It also helps that if you have buy-in along the way and can find a champion to help get you where you want to be.
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the blizzog @ jamiegaines.com