Dangerous Minds takes a closer look at Facebook’s throttling of posts. On average, posts are only seen by 15% of a user or page’s audience and posters must pay to have the post reach more of one’s audience. What used to work just a few short months ago is now purposefully broken, so Facebook can extort you into paying for the fans you already attracted.
But it wasn’t just the so-called “fan pages,” individual Facebook users were also starting to notice that they weren’t seeing much in their newsfeeds anymore from the various entities they “liked”—or even updates from their closest friends and family members. Something was amiss, but unless you had a larger “data set” to look at—or a formerly thriving online business that was now getting creamed—it probably wasn’t something that you noticed or paid that much attention to.
It’s the biggest danger of putting all of your digital eggs into one basket: Facebook’s walled garden may be one of the prettiest out there but it’s still walled. Your presence on Facebook is subject to the whim of the company’s latest profit scheme. We’re all social media serfs and Zuckerberg (or, more accurately, Wall Street) is king.