I was thinking that there isn’t much out there that describes what I believe Mitt Romney’s campaign (or one of its allies) is doing to surreptitiously set Facebook accounts to like the campaign’s page. Is it account hijacking? Hacking? Vandalism? What do you call it?
Then I recalled telephone slamming, the practice where unscrupulous telephone companies steals the customer of another telephone company by switching that customer’s long distance provider without their knowledge or consent. This happened to a company I once worked for and stunned me in its audacity.
I think that manipulating someone’s social media profile without their permission is similar in some ways to telephone slamming. Since no one else seems to have come up with a name for this practice, I will call it “profile slamming.”