I got an email from Hani Durzy, LinkedIn’s Director of Communications, alerting me to a LinkedIn blog post by LinkedIn’s Ryan Roslansky, clarifying LinkedIn’s use of social media advertising. Hani said:
Heads up that we just published a blog post on the issue around social ads that has come up over the last few days. In it, we clarify a few inaccuracies that we’ve seen in some of the recent media coverage, and detail a change we are making to part of our social ad offering — specifically, the use of individual names and images associated with certain actions in ads served to their networks.
The description of this feature on LinkedIn’s account settings page (and referenced above) remains pretty vague, leaving open its interpretation. After reading Ryan’s post I feel much more comfortable with LinkedIn’s approach. I would hope LinkedIn would better describe its intentions on the settings page, too.
Also, kudos to LinkedIn’s PR department for its swift and proper reaction to the backlash. Well done.