Listen to this moronic analyst:
Toy industry analyst Sean McGowan with Needham & Co. said View-Master has been in decline since its heyday in the 1960s and 1970s.
“That’s not what the kids are looking for in the back seat of the car,” he said. “They’re looking for a DVD that plays on the back of Daddy’s seat.”
Yeah, kids aren’t looking for books in the back seat of the car, either, but that doesn’t mean books are endangered.
I believe the View-Master is in decline because it hasn’t been marketed at all. It’s a device that has entertained children and adults for generations – and would continue to do so, given the chance. It needs no electricity, you can drop it and it still works, and what other 3-D toys are out there, seventy years since its invention?
Someone should buy that business from Mattel and run it properly.